Protite was founded in 2012 by parent company Tradeware (previously Dynalink) and a gap in the market was discovered for premium quality
waterproofing products in the hardware market. Creative Pod designed the logo and brand style since the inception, and over the years the
range expanded to various other categories within the Bunnings Warehouse network.
The brand appeals to a wide audience and each product focuses on a different segment in the market; from home DIY and craft, to trade-use
quality industrial products. The design of each range targets the desired audience in its style, so the logo design needs to be robust
enough to be applied in-line with the branding style guide, but in many different design layouts and applications, from packaging,
marketing, advertising and display purposes.
